Black Dog Whisky remains a trusted name in the premium Scotch segment in India, and its varied sizes cater to both casual drinkers and discerning whisky enthusiasts in Assam. For those interested in 180ML, 375ML, and 750ML options, understanding both the price range and the value offered is essential, especially in a state known for its dynamic excise laws and vibrant nightlife.
Assam’s Whisky Market: A Quick Overview
The whisky market in Assam has evolved consistently, becoming one of North-East India’s most dynamic liquor sectors. With a growing consumer base looking for imported and premium brands, Black Dog holds a notable share due to its blend and smooth taste.
Black Dog Whisky: Brand Background
Black Dog is a blended Scotch whisky brand owned by United Spirits Limited (a Diageo company), founded in 1883 by Sir Walter Millard and produced using double distillation and aging in oak casks. The main variants seen in India include Triple Gold Reserve, Centenary Black Reserve, Gold Reserve 8 Years, and Reserve 12 Years, all with a standard ABV of 42.8%.
Latest Price List for Black Dog Whisky in Assam: 180ML, 375ML, and 750ML
Recent data for Assam shows the following price ranges as of 2025 for each commonly available bottle size of Black Dog:
| Bottle Size | Price Range (INR) |
|---|---|
| 180ML | ₹550 – ₹750 |
| 375ML | ₹1,200 – ₹1,400 |
| 750ML | ₹2,500 – ₹2,800 |
The variation in price reflects local taxes, excise duties, and retailer markup, as Assam’s wine shop prices can differ by location and brand variant.
Breakdown by Variant
Black Dog offers different blends, with the price for each sometimes varying slightly. Notably:
- Triple Gold Reserve: 180ML at ₹550–₹640, 375ML at ₹1,200–₹1,350, and 750ML at ₹2,500–₹2,800 in Assam.
- Centenary Black Reserve: Prices trend similarly, with only minor changes based on store and the year of bottling.
What Influences Black Dog Prices in Assam?
The state’s liquor pricing depends strongly on excise policy, retailer competition, and periodic government revisions. Taxes are higher than some southern states but are offset by robust demand for premium liquor and Scotch blends.
Other factors include:
- Brand reputation and product aging (older blends can command higher prices).
- Seasonal promotions and local festival demand, which may affect supply and discounts.
- Local excise campaigns (dry days, holidays) that impact retail prices.
Buying Experience: 180ML, 375ML, and 750ML
180ML
The pocket-sized 180ML Black Dog bottle is popular among solo drinkers and those looking for convenience. It’s priced at around ₹550–₹750 in Assam, depending on the outlet and variant purchased. This size is ideal for small gatherings or as a travel companion.
375ML
The mid-tier 375ML bottle costs between ₹1,200 and ₹1,400. It is a favorite for group outing and moderate home consumption, balancing affordability and quantity.
750ML
For enthusiasts or party hosts, the standard full-size 750ML bottle is available for ₹2,500 to ₹2,800 in Assam. This size offers the best value per ml, especially during social functions or when gifting Scotch whisky.
Price Comparison Table: Assam vs Other States
| State | 180ML (INR) | 375ML (INR) | 750ML (INR) |
|---|---|---|---|
| Assam | ₹550–₹750 | ₹1,200–₹1,400 | ₹2,500–₹2,800 |
| Delhi | ₹550–₹650 | ₹1,200–₹1,350 | ₹2,500–₹2,800 |
| Maharashtra | ₹570–₹670 | ₹1,250–₹1,400 | ₹2,600–₹2,900 |
| West Bengal | ₹530–₹620 | ₹1,200–₹1,350 | ₹2,500–₹2,800 |
Assam’s prices are competitive with other metro regions, occasionally higher than Delhi or West Bengal due to higher excise duties and local surcharges.
Tips for Getting the Best Price in Assam
- Visit local wine shops during non-peak hours or after government excise announcements.
- Check for seasonal discounts or bundle offers, especially around festival times.
- Always compare prices across a few major retail outlets in Guwahati, Jorhat, or Dibrugarh for the best deal.
Black Dog Whisky in Assam Culture
Whisky is an integral part of many social and cultural events across Assam, from weddings to business meetings. Black Dog in particular is valued for its Scotch pedigree and is frequently chosen for high-end occasions.
Responsible Consumption and Legal Considerations
- Legal drinking age in Assam is 21 years, and all purchases require valid ID proof.
- Some districts may have special local regulations or dry days when liquor sales are suspended, especially in areas with substantial tribal population.
- Always buy from licensed shops to ensure authenticity and tax compliance.
Final Thoughts
Black Dog whisky in Assam offers a refined drinking experience with transparent pricing for 180ML, 375ML, and 750ML bottles, catering to diverse preferences and consumption patterns. As a premium Scotch blend, it commands respect in bars and homes alike, providing a harmonious balance of tradition and modern taste.
When making your next purchase, remember both price and provenance matter, and Assam’s market ensures competitive rates for genuine bottles. Whether you’re savoring a single peg or hosting a celebration, Black Dog remains a staple for those seeking quality without compromise.